University Time The LARGEST Officially Licensed Store for VCU Watches and Clocks
University Time LLC , a startup co-founded by two Richmond, VA retail executives, will provide quality timepieces to VCU’s Alumni network and current student body.

Co-founder Ronnie Adolf is the Owner and President of Adolf Jewelers, a staple of the Richmond, VA. retail landscape. Mr. Adolf inherited the 50 year old business from his parents over three decades ago.  Since that time, Adolf Jewelers has served as a model business with the Retail Merchants Association where in 2015 Mr. Adolf was the winner of the "Distinguished Retailer of the Year". Previously, he was a Better Business Bureau "Torch Award" Winner and the Richmond Area "Marketer of the Year". Mr. Adolf cares deeply for his community, donating to numerous local charities and volunteering his time to causes that are important to him. 

Co-founder Susan Adolf previously served as Vice President of Saxon Shoes, Inc, another retail giant in the Richmond area. Mrs. Adolf worked for her family business for nearly 40 years, gaining expertise in merchandising, buying, and retail sales.

With over eight decades of combined, highly successful retail experience, Mr. and Mrs. Adolf will bring quality watch and clock products to one of our nation’s largest collegiate communities. As of now, VCU does not have an officially licensed watch and clock provider, and University Time LLC  will be able to meet that growing market demand while exceeding customer expectations.